Thursday 30 May 2013

Week 10 - Fraud & Prevention


Fraud is at present one of the most commonly perpetrated, but thoroughly undetected and unreported crimes in Australian business. A recent study by KPMG found that fraud losses over a two year period, in Australia, totalled up about $373million. This shows how widespread and damaging fraud is to Australian businesses, from large companies to small mum and dad retail businesses.

Fraud is broadly defined, but can be considered to be any intentional deception that is characterised by a false representation of a material point, which is then believed and acted upon by the victim, to their detriment.

A speaker at a business advisory conference recently outlined a set of the usual characteristics of a company that may lead to fraud. Some of these included low morale, high turnover of staff, management attitude, lowly skilled & trained staff (IT in particular), analytical anomalies, salary structures tied to profits and no education on how to report fraud. He emphasised the point that awareness and education is the key to defeating fraud.

If we analysed the above characteristics in regards to the fraud triangle, we would get the following diagram:

 

As you can see, while it is a bit light in the pressure section, the speaker has common characteristics leading to fraud. I would probably also include employee unwillingness to take holidays as an opportunity, and low employee satisfaction as a rationalisation, as common characteristics.

In regards to the point of awareness and education being key to defeating fraud, I would say in a broad sense, this is correct. Employees and employers both need to be aware of the prevalence of fraud, how fraud is commonly perpetrated, and how to combat fraud. The systems of stopping fraud, how to recognise fraud and the attitudes to convey for fraud are imperative for employers to learn and implement.

So, again, of course education and awareness is key to defeating fraud, or at least minimising it greatly, but there is a lot more to it than simple education.

 

332 Words

http://www.youtube.com/watch?v=Zdf_KrGQ6mQ – Great video directed to businesses to counter some common fraud incidences.

Week 9 -Internet Censorhsip & Filtering


Hearing about how easy it is for potential criminals or terrorists to find out online how to make explosive devices, seeing posts made on a public social media site by a friend (aged 14) showing gruesome images, and knowing how easy it is for young people to access, and potentially even post, pornographic images over the internet. These things worry me about the online community nowadays, as it does many people. This raises the view, amongst many, of filtering of internet content, and who should be responsible.

 

Currently, the Australian Communications and Media Authority (ACMA) oversee the filtering of online content. They are tasked with blocking any content that is Refused Classification, such as child sex abuse content, bestiality, sexual violence including rape and the detailed instruction of crime or drug use, and anything rated X. They must also police R18+ rated content that is without a restricted access system (measures to restrict access to those ‘authorized’, above 18years of age). For any such content hosted on an Australian server they can issue a final take down notice. If it is overseas, their power is limited to adding this content to a list that is provided to ISP’s, who then have to offer filtering software to their clients.

 

In December 2009, Stephen Conroy, Minister for Broadband, Communications and the Digital Economy, issued a press release stating a proposal for Internet Service Provider’s (ISP’s) to filter any content deemed unsuitable. In response to this, many organisations, especially the Electronic Frontiers Australia (EFA) criticized the government’s proposal, calling it, and filtering in general, ineffective and obstructive. They have stated ’Top-down, one-size-fits-all approaches to dealing with these challenges, such as the government's now-abandoned mandatory internet filter, are not appropriate, nor likely to be effective in terms of outcomes or value for money.’

 

In my opinion, internet content should be filtered to a point, and ISP’s should be the ones to filter this content. Essentially, they are offering a service for money. This service then allows people to access unsuitable content, which should be stopped by those offering the service, no matter the cost.

 

350 Words

 


 

 
https://www.efa.org.au/Issues/Censor/cens1.html - EFA fact sheet on censorship

 
http://www.minister.dbcde.gov.au/media/media_releases/2009/115 - Stephen Conroy’s press release for ISP filtering

Wednesday 29 May 2013

Week 8 - Disclaimers in Advertising


Disclaimers are a commonly used method business’ can use for advertising to catch the viewers’ interest. Generally, they employ an image or text with a clear, attention grabbing statement. They then go on to clarify or explain the statement in detail in a separate, less highlighted or emphasized way, this being the disclaimer.

 

The Australian Competition and Consumer Commission (ACCC) has identified this area as one businesses need to pay special attention to, in order to not mislead the viewer. While there is often a very thin line in advertising, it is against the law to engage in conduct that may be misleading or deceptive to the consumer.  And to do so, they have outlined a set of guidelines businesses should follow with disclaimers in advertising. They must:

·         be bold, precise and compelling;

·         be accurate, clear and in precise terms;

·         not contradict the main message of the ad; and

·         be introduced at the same time as the representations they qualify.

 

Care must also be taken with audio-visual forms of advertisements, such as verbal disclaimers, written disclaimers in video ads or voiceovers.

 

Below are examples of disclaimers in online advertisements:
 
 

 



The Medibank advertisement for travel insurance is probably the best of the lot for consumers. The asterisks  is nice and clear, and the disclaimer (the terms and conditions) were listed close to the ad, with lots of details. The other two are less effective uses of disclaimers. The main complaint with the Freedom Furniture ad is that the disclaimer merely says ‘Conditions Apply’, with no real explanation or access to these conditions. The Groupon ad is not overly great for consumers, but is probably fine with the ACCC guidelines. There is little information in the ad for consumers in terms of these actual deals, but as long as these deals will be real in the future, Groupon hasn’t been misleading.  

 

Generally, disclaimers are an effective means of advertising. However, while none of the examples given would breach the guidelines issued by the ACCC, there is, as stated, a very thin line, and care must be taken.

 

342 Words

 


 
http://www.austlii.edu.au/au/cases/cth/FCA/2001/1326.html

Week 7 - IP for Business'


Intellectual Property (IP) is a very extensive area which can be very important for businesses, either in buying or selling IP, or simply using it. Most businesses come across IP daily in their dealings, with some of the more common forms below:

·         Copyright – Music, movies, computer programs, other media related works

·         Patents – inventions, devices

·         Trademarks – Company specific words, names, signatures, logos

·         Confidential information – Trade secrets, knowledge

 

And yet, for the commonality of IP, some areas can be very complicated, and the ramifications of getting it wrong can be extensive, financially and otherwise. The main problem businesses face with IP is determining ownership and rights. For example, when a business purchases Microsoft Office, they are acquiring a license to use the program, which brings along copyright laws they could unknowingly infringe upon (e.g. distributing copies to friends). If an advertising company designs a logo for you, they actually own the rights to that under trademark law, and can reproduce or change if wanted.

 

Businesses should always be extremely careful when engaging others in regards to IP, and contracts should always set out and define IP relationships. License contracts should set out the rights of the licensee and licensor with provisions if necessary, for example sub-licensing, termination of license and restrictions. Generally, the creator of IP owns it, but employment and contractor & other third party contracts should set out clearly the ownership of any work. IP can also be assigned, effectively selling or giving the IP ownership to another party. Assignment contracts should always be in writing, and need specific words to be included to make it lawful.

 

An entity should always be extremely cautious when buying another business. Due diligence should always take place to assure all IP assumed owned is actually owned, proper contracts and provisions are in place and that there are no infringement actions currently in place. Finally, companies should always seek expert advice in any dealings with IP.

 

322 Words

 

http://www.ipaustralia.gov.au/ - Great information & help with IP

 

Week 6 - IP (Downloading Music & Movies Online)


 
I went over a friend’s house once to watch a newly released, blockbuster movie. Within a minute of plugging his hard drive into the TV and pressing play, the above image flashed up (obviously an American movie) and I had to laugh at the irony, I knew he hadn’t paid for it when he downloaded it. I felt a quick flash of guilt, then settled down to watch the movie, accepting it as a very minor, harmless crime.

 

With the widespread, accessible, use of internet devices in Australia nowadays, a lot of people prefer to download music, TV shows and movies rather than buying physical copies of the media. Most people will pay for the media before downloading, but many others will download the media through free avenues, as my friend had.

 
Ethically, the choice is somewhat ambiguous. Some think, as I had, that it is a victimless crime, no real theft or harm.  Many, especially those feeling the pinch in the media industries, have raised a massive cry of how they are struggling with the low sales.


In Australia, the legality of the issue is covered under the Copyright Act 1968 (Cth). As long as certain requirements are met (falls under certain broad media definitions, is original, is material, and is produced by a resident of Aus), a piece of work is automatically copyrighted. This means that the copyright holder, generally the author, creator or owner of that work, holds exclusive rights to reproduce, publish or communicate that work. And it doesn’t stop at Australian works either. Under the Copyright (International Protection) Regulations 1969 (Cth), protection equivalent to that defined under the Copyrights Act is given to any works owned by a person residing in a number of countries, including the US and the UK.

 
This means that, when a person or company puts a movie or music up on their website for anyone to access or download, they are infringing copyright law by reproducing that work without permission from the copyright holder. And as the knowing watchers or downloaders of this illegal media, my friend and I were indirectly infringing copyright law as well.

 
352 Words



http://www.smh.com.au/news/web/illegal-downloading-hits-epidemic-proportions/2008/09/23/1221935645031.html - Sydney Morning Herald article on the rise of illegal downloading, focusing on everyday Australian’s feelings.

 

http://www.austlii.edu.au/au/legis/cth/consol_act/ca1968133/ - Online version of the Copyright Act 1968 (Cth)

 

http://www.youtube.com/watch?v=1OIqtHBbDWA – Great video of popular musicians debating the free downloads of music

 

http://www.austlii.edu.au/au/legis/cth/consol_reg/cpr1969506/s4.html - Online version of the Copyright (International Protection) Regulations 1969 (Cth)